Thursday, July 18, 2002

Free, Easy & Effective Publicity Strategies.

Free, Easy & Effective Publicity Strategies.

As eyes look forward to the new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. Businesses often overlook a key element when making their business plans and resolutions.
 
Dear subscribers,
We at Prudent International Inc value your success and encourages you to consider the following free or low-cost Public Relations strategies that you can implement with little or no outside help. If implemented correctly and consistently, these strategies can help revolutionize your businesses in the coming year. The results are proven for many and well documented.
 
 Write articles: Articles do not have to be long; they just need to be informative. Submitting online, as well as offline, provides a good chance to get your name in print at no cost. Our two news websites www.PrudentPressAgency.com and www.SkyNewswire.com have consistently attracted over 350,000 monthly hits and currently have over 30,000 syndicate RSS subscribers. You may want to consider exposing your news articles to this audience by opening a free account and submitting your media releases.
 
 Write a newsletter: A newsletter should contain content valuable to your target market, as well as promote your products and services.
 
 Write Press Releases: Reporters everywhere are looking for stories, and a press release gives them the information to write that story. Make sure it is newsworthy, not just an advertisement. You can always submit your press release free on our website.
 
 Use your business cards: Think of your business card as a mini billboard and start handing them out everywhere. Include them in all your correspondence and put them in places that they will be seen.
 
 Start Speaking: Speaking in front of an audience usually makes you an expert. People like to buy from experts. “Speaking is free, and it’s just like making a sales call to many people at one time.”
 
 You can find details on these strategies and more on my blog at reriani.blogspot.com  
 
 * All the staff at Prudent Press Agency thank you  for your past business and wish you a Blessed and Prosperous year. We all look forward to help you fulfill your publicity needs in the future. May the power of Public Relations work for you and bring you success in the coming year and beyond. Thanks for being such loyal readers of my blog.

Tune-Up: Because you have no control over what is printed or said in the media, you have to leave allot to trust. Sometimes that trust is broken, either accidentally or intentionally. You need to know how to deal with the situation. Damage limitation means keeping control of the impression given to consumers - its all about rescuing the brand's reputation.  Joseph Reriani - PR Consultant


This article is part of Joseph Reriani's "PR Tune-up Blog" newsletter posted to over 6,000 subscribers weekly. The newsletter was first published in 2002. For more articles and PR tune-up tips, please visit www.PrudentPressAgency.com and www.SkyNewswire.com. Joseph Reriani is a PR expert and Fellow with the Chartered Institute of Public Relations-  United Kingdom. He is the President/CEO of Prudent International Inc and Executive Editor of Prudent Press Agency. He is also an Assistant Editor of SkyNewswire.com directed by Jackie Mugambi . He is a trained journalist and specializes in helping businesses, organizations, and individuals improve their public image by effectively employing the power of public relations. Mr Reriani can be reached at jreriani @ PrudentPressAgency.com. You may freely copy and re-publish this article without altering any part in the body.