Press Release Announcement

Press Release Announcement:

We have launched a new Press Release package which combines "preparation" and "distribution" of your Releases at only US$ 99.95. At this price, you can  afford to test the media response at a fraction of the PR distribution rate and get a professionally written PR piece. Hundreds of hours have been put into categorizing and familiarizing ourselves with the editorial policies of many media houses around the world. We currently have access to over 70,000 newspapers, magazines, radio and television editors worldwide.

A professionally written and distributed Press Release can make the difference between a successful PR campaign and an utter failure. While there are many factors that help a press release become successful such as timeliness and newsworthiness among others, the write-up and distribution approach is critical.

If you don't have the time or resources to put into a well written press release, we have a professional writing staff to help make your press release a success. There are many reasons why you should choose the Prudent International Inc your PR campaign needs. The most enduring reason being a guarantee that your press release will be effective.

The new security measures on our websites at www.SkyNewswire.com and www.PrudentPressAgency.com prevent an automatic save link of your password. Most new browsers have the ability to save your passwords, some will ask you automatically if you'd like to save a password and some need to be set up through the options provided. If you would like to set up your system to save your password for our website, please refer to the instruction on your Browser.

The Following are a few quick tips that we believe will help make your experience on our sites even better

Secure 128 mode
From Tuesday 4th May 2004, PrudentPressAgency.com has been available on a 128 mode SSL encryption. This ensures that all transmissions between you and us are as secure and as current as technology allows. We have also put in place additional back up security measures to ensure absolute safety. Customer Support If there is anything that we can do to help make your transition to the site more comfortable, please don't hesitate to let us know. During the week of May 1st, we will be extending our support hours from 7:00am to 6:30pm (PST.) You can reach us on support@PrudentPressAgency.com

Tune-Up: Use the most current version of your browser for our sites. They work best with Netscape version 6.0 or higher, or Internet Explorer 5.0 or higher. You can make a free upgrade on the respective internet websites. Joseph Reriani - PR Consultant

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This article is part of Joseph Reriani's "PR Tune-up Blog" newsletter posted to over 6,000 subscribers weekly. The newsletter was first published in 2002. For more articles and PR tune-up tips, please visit www.PrudentPressAgency.com and www.SkyNewswire.com. Joseph Reriani is a PR expert and Fellow with the Chartered Institute of Public Relations-  United Kingdom. He is the President/CEO of Prudent International Inc and Executive Editor of Prudent Press Agency. He is also an Assistant Editor of SkyNewswire.com directed by Jackie Mugambi . He is a trained journalist and specializes in helping businesses, organizations, and individuals improve their public image by effectively employing the power of public relations. Mr Reriani can be reached at jreriani @ PrudentPressAgency.com. You may freely copy and re-publish this article without altering any part in the body.

Effective Ways of Branding Your Company to Increase Name Recognition

Effective Ways of Branding Your Company to Increase Name Recognition

Increasing name recognition is only one aspect of the branding puzzle, but an important one as it is totally embedded in any meaningful PR campaign. It is particularly perplexing to a company well known in a certain market, but disappointed at the lack of carry over in name recognition upon entering a new geographical area. Think of the following well known brand names and you start understanding the importance of branding: MC Donalds, Nike, CNN, Google etc. These names did not become household names by coincidence by the correct application of branding.

This article will try to shed some light on the need for good branding.

Develop all collateral and image materials (web, stationery, logo, tagline, mission statement, cards, postcards, brochures, elevator pitch, newsletters, letters, project sheets, resumes, bios, firm description, etc.) to coincide with the brand and your message. Very important unless your target market is color blind (which I doubt), I am talking about the correct application and consistency in the use of color and images.

Develop a mission statement that shows your reason for being and the value you provide to your customers. The mission statement should not change at the whim of you moods but should be planed to last the life of your brand.

Develop a memorable tagline that expresses who you are and what you do. A strong tagline or byline helps develop a larger than life image of your brand. You may wish to consult your spiritual guru to help craft one.

Regularly write and issue press releases to the media as well as post them on your website. The keyword here is "regularly". Press releases that communicate a consistent picture of your products or services are more likely to be picked up by the media who in turn help communicate and promote your brand to your target market. Also regularly write and pitch feature story ideas to the media. "Journalists increasingly use web sites as the first point of contact. Silence on the site looks like incompetence or a denial mostly in times of a crises" stresses Joseph Reriani Executive editor of Prudent Press Agency on the importance of regularly keeping your website updated.

Get known for niche expertise or specific industry knowledge. (speak, write, present, teach). People are more comfortable doing business with acknowledged experts. Take advantage of every opportunity that gives you the chance to speak, write, present and teach on your specialist area. Try participating in professional internship programs related to your field.

There is something miraculous about employing charity to promote your business - it simply works. Some people find it despicable but those who have employed it in the past will attest to its effectiveness. I guess those who detest to its application as a publicity tool have to pray harder for society to purify their intentions in giving charity. Charities deals with real issues that society is passionate about and journalists are well aware of this. Participate and sponsor local charitable efforts; get your name in the program the charitable cause distributes; get your name in the press surrounding the event.

Develop tip sheets as to how your company is different than your competitors and why this makes a difference to teaming partners and to your end users-your potential clients. Include these differentiating tips as the basis for all your branding statements.

Tune-Up Branding your company is key to influencing a memorable response in the minds of your chosen audience. It is not only the name recognition of your firm, but also the perceived value of your organization. Joseph Reriani - PR Consultant

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This article is part of Joseph Reriani's "PR Tune-up Blog" newsletter posted to over 6,000 subscribers weekly. The newsletter was first published in 2002. For more articles and PR tune-up tips, please visit www.PrudentPressAgency.com and www.SkyNewswire.com. Joseph Reriani is a PR expert and Fellow with the Chartered Institute of Public Relations-  United Kingdom. He is the President/CEO of Prudent International Inc and Executive Editor of Prudent Press Agency. He is also an Assistant Editor of SkyNewswire.com directed by Jackie Mugambi . He is a trained journalist and specializes in helping businesses, organizations, and individuals improve their public image by effectively employing the power of public relations. Mr Reriani can be reached at jreriani @ PrudentPressAgency.com. You may freely copy and re-publish this article without altering any part in the body.