Make Your Website Name Sizzle

Make Your Website Name Sizzle

One of the biggest complaints concerning people wanting to register a domain name is that all the good name are all taken. It just is not true. Even in highly competitive industries such as ecommerce and web hosting, you can still think up original, appealing domain names for businesses by using naming tactics that few people use.

Focus on your intended results. What is the outcome or end result that people want to have from buying a certain product or service? How do they feel when they have finished the transaction? My PR company name which I founded in 1999 is called Prudent International Inc. My intended goal was to offer the most prudent services with an international reach. Our website name (PrudentPressAgency.com) may be long by most standards but you will be surprised that most people never forget it and can type it on their browser without going to their favorites or history folders. We named our other website SkyNewswire.com because I had come to believe that the sky was my only limit in anything. I have been having my doubts if the sky really is a limit.

Make a list of relevant keywords, say each out loud and play around with the sounds. Puns are much less likely than other kinds of names to have been registered because their component parts are not actual words. For instance, the name Sitesfaction.com, for a web design company, Easier2Find.com for a specialist search engine.

Think slang. Let your imagination and memory fly around for pleasing-to-the-ear expressions. The African Swahili language and other "less known languages" in the west have brought many words that have sipped into our daily vocabulary. I am thinking of a name like SafariTours.com for a travel agency, mpenzi.com for a dating agency.

Vary real words. "Google's name is a play on the word googol, which refers to the number 1 followed by one hundred zeroes," says the Press Center of the world's most successful search engine. "The word was coined by the nine-year-old nephew of mathematician Edward Kasner," it continues - providing another hint for creative naming: consult a kid.

Happy Naming!

Tune-Up: The more you hear something, it starts sounding just right and you start feeling like it has been there your whole life. Think of Google, Yahoo, Ebay etc. It was only through the power of repetition that these names have become second nature. Joseph Reriani - PR Consultant

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This article is part of Joseph Reriani's "PR Tune-up Blog" newsletter posted to over 6,000 subscribers weekly. The newsletter was first published in 2002 at http://www.Reriani.com. For more articles and PR tune-up tips, please visit www.PrudentPressAgency.com and www.SkyNewswire.com. Joseph Reriani is a Media Consultant and Fellow with the Chartered Institute of Public Relations-  United Kingdom. He is the President/CEO of Prudent International Inc and Executive Editor of Prudent Press Agency. He is also an Assistant Editor of SkyNewswire.com directed by Jackie Mugambi . He is a trained journalist and specializes in helping businesses, organizations, and individuals improve their public image by effectively employing the power of public relations. Mr Reriani can be reached at admin @ Reriani.com. You may freely copy and re-publish this article without altering any part in the body.

You might have read my last e-mail on our services.

You might have read my last e-mail on our services. It had to do with introducing or re-introducing you to what we do and the fact that we work with a strong 85,000 media outlets worldwide whom we periodically update. I also mentioned about the launch early next year of our public relations newspaper to be circulated to our subscribers and the media by post.

Let me add some more details that might convince you even further to join our ever growing network of journalists, small and medium sized companies and the public relations fraternity currently under our roof.

You know that the world is a big place. How would you feel if you were to know that 10,000; or 100,000 or even 1,000,000; people were reading your articles or PR promotional materials and exactly which journalists and editors had downloaded them? Excited? Most likely.

Of course, you cannot know just who is reading your articles. However:.

Every time someone clicks a link to an article posted on our website, we get to know it. We even go a step further as we are able to filter the precise media related downloads for each article. How do we do this? All the registered journalists and editors, are required to login to their media accounts in order to download complete versions of articles on our website. As you may have noticed, all the articles on our website are truncated to giving only a gist of their actual content. Interested visitors have to open a media account with us to access the full versions. We scrutinize every media application to ensure that they are genuine. We are then able to capture these visits with surgical precision to our customers advantage. That way we are able to provide you with accurate data for any market research you may be interested in carrying out.

Now why are we doing all of this? Because we want you to join our expanding base of global clients. If you are not in a position to order our services, take advantage of the FREE article posting on our website. Please note that there are limitations to what you get. As we say in the agency, "What good is your story left on your computers hard disk"?. To find out more, visit our website at www.PrudentPressAgency.com or www.SkyNewswire.com.

If you log on you will find much more than a writing stock market or warehouse of articles. You will also find tips to help you with making your writing better and more in tune with the needs of today’s competitive market.

Tune-Up: Thou Shalt Not Be Promotional. If you can't get enough objective distance from your company to write a press release that's not filled with hype and puffery, hire someone to write it for you. Joseph Reriani - PR Consultant

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This article is part of Joseph Reriani's "PR Tune-up Blog" newsletter posted to over 6,000 subscribers weekly. The newsletter was first published in 2002 at http://www.Reriani.com. For more articles and PR tune-up tips, please visit www.PrudentPressAgency.com and www.SkyNewswire.com. Joseph Reriani is a Media Consultant and Fellow with the Chartered Institute of Public Relations-  United Kingdom. He is the President/CEO of Prudent International Inc and Executive Editor of Prudent Press Agency. He is also an Assistant Editor of SkyNewswire.com directed by Jackie Mugambi . He is a trained journalist and specializes in helping businesses, organizations, and individuals improve their public image by effectively employing the power of public relations. Mr Reriani can be reached at admin @ Reriani.com. You may freely copy and re-publish this article without altering any part in the body.